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Terms Of Service

Last Updated 4/03/11

Welcome to Socialroots.com. The terms and conditions below (the "Terms of Service") are the rules that govern your use of Socialroot's websites, products, mobile applications and services (collectively, the "Site"). This excludes any services provided to you by Socialroots under a separate written agreement. By using or visiting the Site, you expressly agree to be bound by these Terms and all applicable laws and regulations governing the Site. Do not access or use the Site if you are unwilling or unable to be bound by the Terms of Service.

Socialroots reserves the right to change these Terms at any time effective immediately upon posting on the Site.

1. Definitions
• A "user" is someone who accesses, browses, crawls, scrapes, or in any way uses the Site. The terms "you and "your" refer to you, as a user of the Site. The terms "we", "us", "our", and "Socialroots" refer to Known Access Incorporated, a New Jersey corporation.

• "Content" means text, images, photos, audio, video and all other forms of data or communication. "Your Content" means Content that you submit or transmit to or though the Site. "User Content" means Content that users submit or transmit to or through the Site. "Socialroots Content" means all the Content that is made available on the Site excluding Your Content and User Content.

2. Permitted Use
• You agree that you are only authorized to visit, view and retain a copy of pages of this Site for your own personal use and that you shall not duplicate, download, publish, modify, adapt, create derivative works, appropriate, reproduce or otherwise distribute, sell, trade, or in any way exploit the material on this Site for any use, or for any purpose other than as described in these Terms. Unless specifically authorized by Socialroots. You also agree not to deep-link to the Site for any purpose, or to mine the Site to create a database of businesses or business reviews for any commercial purpose. Use of this Site is void where prohibited.

3. User Accounts
• If you register an account on the Socialroots Site, you agree to take full responsibility for maintaining the confidentiality of your account user name, password, and all related activity that occurs under your account user name. You agree to notify us immediately of any unauthorized use of your account. If you violate these Terms, Socialroots may, at its sole discretion, terminate your account, remove or modify any account-related content or access, or take any other action that Socialroots deems appropriate.

4. Eligibility
• You represent and warrant that you (a) have not previously been suspended by Socialroots or removed from the Site; (b) are not a direct competitor of Socialroots; (c) do not have more than one Socialroots account at any given time; and (d) that you have full power and authority to enter into these Terms of Service and in doing so will not vilate any other agreement to which you are a party.

5. Modifications to Terms Of Service
• We may modify the Terms of Service at any time. When changes are made, we will notify you by making the revised version available on this webpage and will indicate at the top of this page the date that revisions were last made. You should revisit these Terms of Service on a regular basis, as revised versions will be binding on you. Any such modification will be effective upon our posting of new Terms of service. You understand and agree that your continued access to or use of the Site after any posted modification to the Terms of Service indicates your acceptance of the modification.

6. Use of the Site
• We grant you permission to use the Site subject to the restrictions in these Terms of Service. In accessing or using the Site, you may be exposed to Content that is offensive, indecent, inaccurate, objectionable, or otherwise inappropriate. User Content does not reflect the views of Socialroots; its parent, subsidiary or affiliated companies; or its employees, officers, directors, or shareholders. Socialroots does not assume responsibility or liability for any Content or for any claims, damages, or losses resulting from any use of the Site or the materials contained therein.

• Socialroots reserves the right, but not the obligation to refuse to post, reinstate, disable from view or remove any user Content that we determine, in our sole discretion, to be violations of any User Content Rules.

7. User Content Rules
• You agree that you will not, and will not assist or enable other to:

1. Use the Site to threaten, stalk, defraud, incite, harass, or advocate the harassment of another person, or otherwise interfere with another user's use of the Site;

2. Use the Site to submit or transmit spam, chain letters, contests, junk email, pyramid schemes, surveys, or other mass messaging, whether commercial in nature or not;

3. Use the Site for promotional or commercial purposes, except as expressly allowed in writing by Socialroots;

4. Use the Site in a manner that may create a conflict of interest, such as trading reviews with other business owners or writing or soliciting shill reviews;

5. Use the Site for keyword spamming or to otherwise attempt to manipulate natural search results;

6. Use the Site to promote bigotry or discrimination against any ethnicity or class;

7. Use the Site to violate any third-party right, including any breach of confidence, copyright, trademark, patent, trade secret, moral right, privacy right, right of publicity, or any other intellectual property or proprietary right;

8. Use the Site to submit or transmit pornography or illegal content;

9. Use the Site to solicit personal information from minors or to harm or threaten to cause harm to minors;

10. Use the Site in violation of the Terms of Service or any applicable law;

11. Modify, adapt, appropriate, reproduce, distribute, translate, create derivative works or adaptations of, publicly display, sell, trade, or in any way exploit the Site or Site Content (other than Your Content), except as expressly authorized by Socialroots;

12. Reverse engineer any portion of the Site;

13. Remove or modify any copyright, trademark or any other proprietary rights notice on the Site or any materials printed or copied off of the Site.

14. Record, process or mine information about other users;

15. Use any robot, spider, site search/retrieval application, or other automated device, process or means to access, retrieve, scrape, or index the Site or any Site Content;

16. Access, retrieve or index the Site for purposes of constructing or populating a searchable database of business reviews;

17. Reformat or frame any portion of the Site;

18. Take any action that imposes, or may impose in our sole discretion, an unreasonable or disproportionately large load on Socialroots technology infrastructure;

19. Attempt to gain unauthorized access to the Site, user accounts, computer systems or networks connected to the Site through hacking, password mining or any other means; use the Site or any Site Content to transmit any computer viruses, worms, defects, Trojan horses or other items of a destructive nature (collectively, "Viruses"); use any device, software or routine that interferes with the proper working of the Site or otherwise attempt to interfere with the proper working of the Site; make excessive traffic demands; use the Site to violate the security of any computer network, crack passwords or security encryption codes; disrupt or interfere with the security of, or otherwise cause harm to, the site or Site Content; remove, circumvent, disable, damage or otherwise interfere with any security-related features of the Site, features that prevent or restrict the use or copying of Site Content, or features that enforce limitations on the use of the Site.

20. Use our free minutes calling card in any unethical or illegal manner. By placing a call using the Social Roots free minutes calling card, you have sole responsibility of your phone call.

• The Restrictions above only apply to the extent permissible under applicable law. Nevertheless, you agree not to act contrary to them (even if permissible under applicable law) without providing 30 days' prior notice to us at management@socialroots.com as well as a written notice our headquarters. You must also provide us with any information that we may reasonably require to give us an opportunity to provide alternative remedies or otherwise accommodate you at our sole discretion.

8. User Content is not endorsed by Socialroots.com
• You alone are responsible for Your Content. You assume all risks associated with Your Content, including anyone's reliance on its accuracy, completeness or usefulness, or any disclosure by you of information in Your Content that makes you personally identifiable. You represent that you own, or have the necessary permissions to use, and authorize the use of, Your Content as described herein. You may not imply that Your Content is in any way sponsored or endorsed by Socialroots.

• You may expose yourself to liability if, for example, Your Content violates any third-party, including any copyright, trademark, patent, trade secret, moral right, privacy right, right of publicity, or any other intellectual property or proprietary right; contains material that is false, intentionally misleading, or defamatory; contains material that is unlawful, including illegal hate speech or pornography; exploits or otherwise harms minors; or violates or advocates the violation of any law or regulation.

9. Our Right to Use Your Content
• We may use Your Content in a number of different ways, including publicly displaying it, reformatting it, incorporating it into advertisements and other works, creating derivative works from it, promoting it, distributing it, and allowing others to do the same in connection with their own websites and media platforms ("Other Media"). As such, you hereby irrevocably grant us world-wide, non-exclusive, royalty-free, sublicensable, transferable rights to use Your Content for any purpose. You also irrevocably grant the users of the Service and any Other Media the right to access Your Content in connection with their use of the Service and any Other Media. Finally, you irrevocably waive, and cause to be waived, against Social Roots and its users any claims and assertions of moral rights or attribution with respect to Your Content. By "use" we mean use, copy, publicly perform or display, distribute, modify, translate, and create derivative works of Your Content.

9. Use of Content
• We may remove or reinstate User content from time to time at our sole discretion. For example, we may remove a review or event discussion if we believe it violates any of the following rules:
1. Conflicts of interest. Your reviews need to be unbiased and objective. If there's even an inkling of conflict, DO NOT post the review. For example, owners shouldn't be praising their own business or criticize their competitors, and users shouldn't leave reviews on their current or former employers.

2. Second-hand experiences and hearsay. For example, you can't give a Dosa restaurant a bad review because your cousin complained about his sambar. Your reviews must contain your own opinions about your own experiences, not someone else's.

3. Personal attacks. At some point or another some of you have had bad experiences. We understand you want to express this, but you can't use lewd language, hate speech or any display of bigotry.

4. Relevance. Reviews need to solely focus on the customer experience. This is not a forum to discuss business practices, politics or other information not relevant to the customer perspective of a transaction with a specific business.

5. Plagiarism. You need to use your own words to describe your experience. I know Bollywood likes to copy Hollywood movies, but we need you to express yourself in your own words.

6. Blank reviews. Come on why leave a nonsensical review? Let your voice and opinion be heard by all the people who come and visit Socialroots. Don't be afraid, warm up a cup of chai. Sit next to the computer and write about your experience!

• Socialroots may display advertisements another other information adjacent to or included with Your Content on the Site and Other Media. You are not entitled to any compensation for such advertisements. The manner, mode and extent of such advertising are subject to change without specific notice to you.

10. Coupons
• All coupons printed from Social Roots, or any other website associated with Social Roots (hereinafter "Coupons") are promotional discounts offered by participating merchants ("Merchants") through Social Roots to be used to purchase goods and services at a discount from their actual cost. By printing a coupon from a Merchant through Social Roots, you agree to the terms and conditions stated here.


• For more information about our collection of personal information, please view our Privacy Policy. You are required to create an account in order to print any Coupon. This is required so we can provide you with easy access to print your orders, view your past purchases, modify your preferences, and to ensure permissible use of the Coupon.


• The Coupons you print through Social Roots are redeemable for a discount on goods and services sold by the Merchant. The Merchant, NOT Social Roots, is the owner and creator of the Coupon and is solely responsible for honoring any Coupon that you present in connection with that Merchant's goods or services. Social Roots only promotes the Coupon that can be redeemed in connection with your purchase of the goods or services from Merchant.


• We use reasonable efforts to ensure the accuracy of the information and content on the Site, including coupon and offer codes and expiration dates. However, merchants have the ability to change or terminate their Coupons at any time, including but not limited to, the coupon or offer code and the expiration date. Since Coupons are composed of content not offered by us, we do not control (i) the terms of the Coupons made by the merchant; (ii) the availability or technical capabilities of the merchant's websites or links to their websites; (iii) the quality, safety or legality of the Coupons available on our Site or on merchant websites or sites of third parties not in privity of contract with us, or (iv) the truth or accuracy or legality of the Coupons offered by merchants, advertisers or those third parties (even if such content appears on the Coupons). We are not liable or responsible for the Coupon, or for actions you might take in reliance on the Coupons.


• Nothing contained in any of the Coupons is an offer, guarantee or promise. We do not guarantee the price, terms, or availability of any of the Coupons.


• With respect to the Coupons, we are not involved in any transactions that are consummated between you and any of the merchants or advertisers whose Coupons are listed on our Websites. We are also not responsible for nor do we guarantee the price, terms or performance of any of the Coupons.

10. Reporting Claims of Infringement and Copyright Dispute Resolution
• Socialroots has adopted the following procedures and policies to handle copyright infringement notifications in accordance with the Digital Millennium Copyright Act ("DMCA"). Upon receiving notice of a potential copyright infringement claim, Socialroots will remove or disable access from the Site the alleged infringing content if such notice complies with the requisite elements under the DMCA. Further, if a user is found to be a repeat offender, Socialroots may terminate their user account.

11. Procedure to Report an Infringement Notification
• If you believe that your copyright as been or is being infringed upon by material found on the Site, you are required to follow the below procedure to file a notification:

1. Identify in writing the copyrighted material that your claim has been infringed upon;

2. Identify in writing the material on the Site that you allege is infringing upon the copyrighted material, and provide sufficient information that reasonably identifies the location of the alleged infringing material (e.g., the user name of the alleged infringer and the business listing or event listing it is posted under);

3. Include the following statement: "I swear under penalty of perjury that the information in my notice is accurate and I am the copyright owner or I am authorized to act on the copyright owner's behalf.";

4. Include the following statement: "I have a good faith belief that the use of the content on the Site as described above is not authorized by the copyright owner, its agent or the law.";

5. Provide your contact information including your address, telephone number, and e-mail address (if available);

6. Provide your physical or electronic signature; and

7. Send the written communication to:

1. Known Access Incorporated

16 Westbrook Drive

Morganville, NJ 07751

Attn: Kunal Batra

Socialroots, may at its sole discretion, send a copy of this legal notice to a third-party which may publish or annotate it. For example, your written notification (with personal information removed) may be forwarded to Chilling Effects(http://www.chillingeffects.org) for publication.

Note that you may be subject to liability under Section 512(f) of the DMCA if you knowingly materially misrepresent that material on the Site infringes upon your copyright.

12. Procedure to Report a Counter-Notification
• If you believe that content has been mistakenly removed pursuant to a claim filed under the DMCA, you are required to follow the below procedure to file a counter-notification:

1. Identify in writing the material that was removed or disabled from access, and provide a description that reasonably identifies the location of the material prior to its removal;

2. Include the following statement "I swear under penalty of perjury that the material that was removed or disabled from access was due to a result of mistakes or misidentification of the material to be removed or disabled";

3. Provide your name address, telephone number, email address (if available), and a statement that you consent to the jurisdiction of the Federal District Court for the judicial district in which your address is located, and that you will accept service of process from the person who provided notification under 512(c)(1)(C) or an agent of such person;

4. Provide your physical or electronic signature; and

5. Send the written communication to:

1. Known Access Incorporated

16 Westbrook Drive

Morganville, NJ 07751

Attn: Kunal Batra

13. Contact Us
• For additional questions regarding Socialroots and its procedure in handling copyright infringement notifications, please send an email to legal@socialroots.com

• If you see objectionable content or have any questions about these Terms of Service, please contact Socialroots at management@socialroots.com

14. Site Availability
• We reserve the right to modify, update or discontinue the Site at our sole discretion, at any time, for any or no reason, and without notice or liability.

15. Unauthorized Access
• We reserve the right to exercise whatever lawful means we deem necessary to prevent unauthorized access to or use of the Site, including, but not limited to technological barriers, IP mapping and contacting your Internet Service Provider (ISP) regarding such unauthorized use.

16. Suggestions and Improvements.
• By sending us any ideas, suggestions, documents or proposals ("Feedback"), you agree that (i) your Feedback does not contain the confidential or proprietary information of third parties, (ii) we are under no obligation of confidentiality, express or implied with respect to the Feedback, (iii) we may have something similar to the Feedback already under consideration or in development and (iv) you grant us an irrevocable, non-exclusive, royalty-free, perpetual, worldwide license to use, modify, publish, distribute and sublicense the Feedback.

17. Termination
• We may terminate or suspend your account or ability to use the Site, in whole or in part, at our sole discretion, for any or no reason and without notice or liability of any kind. For example, we may terminate or suspend your account or ability to use the Site if you misuse the Site. Any such termination or suspension could prevent you from accessing your account, the Site, Your Content, Site Content, or any other related information.

• You may terminate the Terms of Service at any time by closing your account. This can be accomplished by sending an email to management@socialroots.com from the email in which you registered your account. You subject should be, Your Username - Closing Account. The message should contain the reason on why you are closing your account.

18. Ownership
• We own the Socialroots Content, including but not limited to visual interfaces, interactive features, graphics, design, compilation, computer code, products, software, aggregate user review ratings and all other elements and components of the Site excluding user Content and Third Party Content. We also own the copyrights, trademarks, service marks, trade names, and other intellectual and proprietary rights throughout the world (the "IP Rights") associated with the Socialroots Content and the Site, which are protected by copyright, trade dress, patent, trademark laws and all other applicable intellectual and proprietary rights and laws. As such you may not modify, reproduce, distribute, create derivative works or adaptations of, publicly display or in any way exploit any of the Socialroots Content in whole or in part except as expressly authorized by us. Except as expressly and unambiguously provided herein, we do not grant you any express or implied rights, and all rights in and to the Site and the Socialroots are retained by us.

19. Warranties, Disclaimers, and Limitations of Liability
• THE SITE AND ALL SITE CONTENT IS MADE AVAILABLE TO YOU ON "AS IS" BASIS. SOCIALROOTS MAKES NO WARRANTIES REPRESENATIONS, OR CONDITIONS OF ANY KIND, EXPRESS, STATUTORY OR IMPLIED AS TO (1) THE OPERATION AND FUNCTIONALITY OF THE SITE, (2) THE ACCURACY, INTEGRITY, COMPLETENESS, QUALITY, LEGALITY, USEFULNESS, SAFETY, AND IP RIGHTS OF ANY OF THE SITE CONTENT, INCLUDING BUT NOT LIMITED TO THE ACCURACY OF BUSINESS REVIEWS AND BUSINESS INFORMATION LISTED ON THE SITE AND (3) THE PRODUCTS AND SERVICES ASSOCIATED WITH THE SITE OR SITE CONTENT, INCLUDING BUT NOT LIMITED TO THE PRODUCTS AND SERVICES SOLD BY BUSINESSES LISTED ON THE SITE. SOCIALROOTS FURTHER DISCLAIMS ALL WARRANTIES, EXPRESS, STATUTORY, OR IMPLIED, INCLUDING, BUT NOT LIMITED TO, IMPLIED WARRANTIES OF MERCHANTABILITY, MERCHANTABLE QUALITY DURABILITY, FITNESS FOR A PARTICULAR PURPOSE AND NON-INFRINGEMENT. NO ADVICE OR INFORMATION, WHTHER ORAL OR WRITTEN, THAT YOU OBTAIN FROM SOCIALROOTS OR THE SITE SHALL CREATE ANY WARRANTY, REPRESENTATION, OR CONDITION NOT EXPRESSLY STATED HERIN.

• SOCIALROOTS DISCLAIMS ALL LIABILITY FOR ANY (A) INDIRECT, SPECIAL, INCIDENTAL, PUNITIVE, EXEMPLARY, RELIANCE, OR CONSEQUENTIAL DAMAGES. (B) LOSS OF PROFITS, (C) BUSINESS INTERRUPTION, (D) LOSS OF OR DAMAGE TO REPUTATION OF SOCIALROOTS OR ANY THIRD PARTY, OR (E) LOSS OF INFORMATION OR DATA

• SOCIALROOTS FURTHER DISCLAIMS ALL LIABILITY FOR ANY LOSS OR DAMAGE ARISING OUT OF YOUR USE OF THE SITE AND SITE CONTENT. YOUR USE OF THE SITE AND SITE CONTENT IS AT YOUR OWN DISCRETION AND RISK, AND YOU WILL BE SOLELY RESPONSIBLE FOR ANY RESULTING LOSS DOWNLOADED TO YOUR COMPUTER IN THE COURSE OF USING THE SITE.

• SOCIALROOTS ALSO DISCLAIMS ALL LIABILITY FOR ANY LOSS OR DAMAGE ARISING OUT OF YOUR COMMUNICATIONS OR DEALINGS WITH ANY OF THE BUSINESS, ADVERTISIERS, OR USERS ON THE SITE. YOUR COMMUNICATIONS OR DEALINGS WITH SUCH BUSINESSES, ADVERTISERS, AND USERS ARE SOLELY BETWEEN YOU AND THEM, THOUGH SOCIALROOTS RESERVES THE RIGHT TO MONITOR DISPUTES BETWEEN YOU AND THEM.

• YOUR SOLE AND EXCLUSIVE RIGHT AND REMEDY IN CASE OF DISSATISFACTION WITH THE SITE OR ANY OTHER REIEVANCE SHALL BE YOUR TERMINATION AND DISCONTINUATION OF ACCESS TO, OR USE OF THE SITE.

20. Indemnity
• You agree to indemnify and hold Socialroots, its parents, subsidiaries, affiliates, any related companies, suppliers, licensors and partners, and the officers, directors, employees, agents and representatives of each of them harmless, including costs, liabilities and legal fees, from any claim or demand made by any third party due to or arising out of (i) your access to or use of the Site, (ii) your violation of the Terms of Service, or (iii) the infringement by you, or any third party using your account, of any intellectual property or other right of any person or entity. Socialroots reserves the right , at your expense, to assume the exclusive defense and control of any matter for which you are required to indemnify us and you agree to cooperate with our defense of these claims. You agree not to settle any matter without the prior written consent of Socialroots. Socialroots will use reasonable efforts to notify you of any such claim, action or proceeding upon becoming aware of it.

21. Third Parties
• The Site may include links to other websites (each, a "Third Party Site"). We do not control or endorse any Third Party Site, and you agree that we are not responsible for the availability or contents of such Third Party Sites.

22. Miscellaneous
• If there is any dispute about or involving the Site or Socialroots, you agree that any such dispute will be governed by the laws of the State of New Jersey without regard to its conflict or law provisions. You agree to personal jurisdiction by and venue in the state and federal courts in New Jersey.

• No agency, partnership, joint venture, or employment is created as a result of the Terms of Service and you do not have any authority of any kind to bind us in any respect whatsoever.

• We may provide you with notices, including those regarding changes to the Terms of Service by email, regular mail or postings on the Site.

• Except as otherwise stated above, nothing herein is intended, nor will be deemed, to confer rights or remedies upon any third party

• The Terms of Service contain the entire agreement between you and us regarding the use of the Site, and supersede any prior agreement between you and us on such subject matter. The parties acknowledge that no reliance is placed on any representation made but not expressly contained in these Terms of Service.

• Any failure on our part to exercise or enforce any right or provision of the Terms of Service shall not constitute a waiver of such right or provision. The failure of either party to exercise in any respect any right provided for herein shall not be deemed a waiver of any further rights hereunder.

• If any provision of the Terms of Service is found to unenforceable or invalid, that provision shall e limited or eliminated to the minimum extent necessary so that the Terms of Service shall otherwise remain in full force and effect and enforceable.

• The Terms of Service are not assignable, transferable or sublicensable by you except with Socialroots prior written consent. Any assignment attempted to be made in violation of the Terms of Service shall be void.

• The section of titles in the Terms of Service are for convenience only and have no legal or contractual effect.

• Logo's

1. Socialroots and the Socialroots logo including the "globe" and each individual man in the globe are proprietary service marks of the Site, Socialroots and Known Access Incorporated.